T-shirts. In most cases, entrepreneurs enter a new business ignorant about how their situation is different from earlier entrepreneurs who succeeded and say to themselves some version of if he or she succeeded with this idea why can’t I? Good question! The existence proof shows this could happen. The same is true of buying a Lottery ticket. Some people with no special skills I lack, and no more money than I have bought tickets and won; so there is no reason that I can’t win either. This attitude and ignorance are necessary to tale a risk on anything with an unknown or low probability, and an unknown but high potential payoff. It is not knowing how difficult things will be that allows entrepreneurs to take these risks and discover if they will beat theWhat’s more,I will buy this odds or not. Their persistence enables them to persevere through unexpected problems. And for the lucky few, this allows them to discover previously unknown solutions that win lots of new satisfied customers, pr...
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